Every year well over 3 million people flood to the Dead Sea in Israel & Jordan. But why? And why are ingredients sourced from it so popular in the skin care industry ? Let’s take a look.
The Dead Sea is located on the border of Israel and Jordan in the Middle-East. It's an unusual place, with some seriously unusual properties mainly caused by its geographic location.
Its' shores are a massive 430m below sea level, not only making this the lowest sea in the world but also the worlds lowest point on land. Once water flows in to the sea, its only way out is up, through evaporation. This leaves behind salty deposits and the whole process is extenuated by the sea's location in a hot desert.
Where does the name come from? At 35% salt, conditions for life in the Dead Sea are pretty harsh. Impossible in fact. No fish, animals or plants are able to flourish in this environment - so the name really is what it sounds like!
But fear not, whilst you wouldn't want to be a fish trying to live there, the mud from sea can be hugely beneficial to us humans...